With the knowledge that traditional PR no longer serves a brand’s needs, Alexandra Carello Consulting offers a dynamic and modern communications alternative. Employing a blend of print and digital media heightened by the clever use of influencer marketing, brand partnerships and meaningful events, Alexandra Carello Consulting has the perfect strategy to define, launch or re-position your brand.


  • Communications Strategy
  • Brand & Image Consulting
  • Brand Launch & Positioning Strategy
  • Brand Re-Positioning Strategy
  • Media & Press Relations
  • Product Placement
  • Brand Profile Features
  • Press Releases
  • Brand Partnerships
  • Brand Ambassador Strategy
  • Celebrity Dressing
  • Digital Influencer Strategy
  • Bought Media Strategy
  • Press Days
  • Guestlist Curation
  • Event Management
  • Event Communication, Amplification & Press Planning


An expert in all aspects of PR for luxury brands, Alexandra’s skill set enables her to develop creative and focused PR strategies that leverage her network of influencers and press across print, digital and broadcast media. Alexandra’s in-depth industry experience, cultural understanding, trend analysis and market knowledge ensure a robust PR strategy to build a powerful story and elevate a brand’s image in the public consciousness.

Alexandra is also chair of the Royal Marsden’s first official committee, directing the world-renowned hospital’s annual programme of events to help them raise money and stay at the forefront of cancer research and technology.

Brand Partnerships & Clients


Alexandra’s extensive international career history has seen her specialize in luxury brand communications. With over 10 years experience in the fashion industry and specialising in PR, Alexandra Carello has worked for the world’s leading brands. Beginning her professional career in the Louis Vuitton Press Office, Alexandra moved to Burberry before managing teams at Jimmy Choo and establishing and running the Global Communications Team at NET-A-PORTER. Experience managing PR agencies world wide, a social media proficiency and an understanding of magazines means Alexandra treats your brand with a unique, expert and well rounded skill set.